All over the world, the interest in digital marketing and building a strong online presence has increased exponentially over the last year and a half. The online space has become the playground for every company who wants to attract more customers using the internet. Big or small, the digital landscape is suitable for all types of businesses.
In this scenario, the role of a digital marketer becomes even more irreplaceable. The work of a marketer involves juggling with creating growth strategies, paid promotions, social media management, website creation, SEO optimization, article writing, finding suitable images, writing captions, researching for useful hashtags, sending newsletters, scheduling posts, creating KPIs reports, monitoring metrics and the list can go on.
Digital marketing is a dynamic field, all right. If you want to pursue a career in this area, we have some good news: you don’t have to know it all at once. You can choose to specialize yourself in certain niches and become the top of the game. Over time, you will gain insights from other niches as well, and this will give you a powerfull overview that will help you to come up with the best digital marketing strategies to help grow businesses.
And an even more good news is: there are lots of digital marketing tools you can rely on to ease the workload, while doing your job at the highest level.
We’ve compiled below a list of 5 digital tools every marketer needs to know and use.
1. Google Analytics
The website is the heart of any business. It’s the place customers look for information about the company, services, prices and details on how to contact it.
Google Analytics is a free tool that tracks visitors’ behaviour on a website, helping marketers understand where the users come from, what types of messages better resonate with them and how much time they spend on the website, viewing pages.
It also provides demographic information about the visitors, such as age, gender, location. This will come in handy when creating new content in order to attract a specific gender or age group.
Google Analytics will help you define the suitable digital marketing strategy for the clients you work with, from keywords to brand messages.
Keeping in touch with customers is essential in digital marketing. Email marketing is an easy way to update the clients on promotions, offers and latest news about your clients. It is also helpful for sharing company news with the internal employees.
A good email marketing strategy leads to conversion, which is the ultimate goal of every digital marketer: to sell products/services and increase business revenue. This is where Mailchimp comes in handy. This tool allows you to use email marketing templates with intuitive designs, making it easier than never to send newsletters. It automates sending emails and allows you to perform A/B testing for campaigns.
You can segment users within your audience, so you can deliver personalized and targeted messages in your newsletters and emails. What’s more, Mailchimp provides detailed analytics regarding performance and helps you identify inactive subscribers and re-engage them.
As a digital marketer, communication is at the center of your activity. This will require the use of several apps and tools, such as:
- Email accounts: Gmail, Yahoo, Mailchimp;
- Social apps: Facebook, Instagram, LinkedIn;
- Project management tools: Asana, Jira, Wrike;
- Communication tools: Slack, Discord, Chatwork, Whatsapp, Skype, Teams.
And many many more, depending on your daily activity. Which can only mean one thing: too many apps, not enough space on your desktop’s screen.
There’s a quick solution to it: download OneDock, an aggregator that brings together all your favorite or most used apps in a single workspace, 100% customizable. OneDock has integration with multiple apps, saves space on your screen and allows you to search for information based on keywords through dozens of files, apps and tools at the same time. It also keeps you logged into all your accounts, so you don’t have to waste time logging in every single day. The Password Manager feature stores in safety all your accounts details.
We’ll let you discover the full benefits in organization and time management by actually using OneDock Premium version FOR FREE.
If you’re not a graphic designer and you are not interested in becoming one, it doesn’t mean that you can’t create social media visuals for your posts. Canva is your ally. An online editing platform that allows you to create any marketing asset superfast and supereasy. This tool is mostly free, with hundreds of templates for social media posts, postcards, posters, cards, flyers, resumes, presentations and so on. Preset options provided saves a great deal of time. You basically click on the type of content you want to create and get everything sized and creatively designed for you. Then, you can change fonts, colors, background images and place logos on the visual. You can also upload your own photos to edit.
Social media management is part of the digital marketing landscape. If at some point you’ll have to manage Facebook pages, LinkedIn pages, Instagram accounts and so on, you will need a tool that allows you to schedule your content calendar. Buffer is a friendly assistance in this case.
The free version of Buffer allows you to schedule up to 10 posts per 3 social media channels at a time. The paid version increases the number of scheduled posts up to 100 or 2,000, while also increasing the number of channels at 8 or 25.
Scheduling content is a massive time saver. Just imagine what headaches you’d be getting if you’d have to publish each post on each social channel every single day… Big no!
The digital landscape evolves constantly and with it, the number of tools you can use as a marketer also increases. You just have to find the right mix that works for you. Remember that OneDock can store all your favorite apps in a single space, which makes it a perfect solution to optimize your desktop screen, keep your work organized and save precious bits of time.
Catalina Rascanu - Copywriter / UX writer at Telekom Romania